THE REEBOK Stadium will have a state-of-the-art perimeter advertising system from the start of next season after Bolton Wanderers Football Club teamed up with the United Kingdom's leading supplier of stadium signage OMM Movingmedia (OMM) to become the fourth Barclays Premier League football club to use its Odeco Live AD LED system.

The new 85cm high system, one of the largest in the Barclays Premier League, will be installed along the length of the Nat Lofthouse (East) Stand and operated by OMM for all Wanderers' home games.

Gareth Moores, Commercial Director of Bolton Wanderers, said: "Bolton Wanderers are very proud to announce that we will be installing the new third generation LIVE AD LED perimeter advertising, system this summer, identical to that used by Real Madrid, Barcelona, Inter Milan and other top European Clubs.

"Having been placed within the top eight of the Barclays Premier League in each of the past four seasons, and having compiled more points during this period than all but Manchester United, Chelsea, Arsenal and Liverpool, Bolton Wanderers are now attracting considerable partnership interest from major national and international brands. The introduction of LED perimeter advertising technology represents an important component in our new partnership strategy, offering our partners a cleaner, more dynamic and high impact brand advertising environment.

"Having researched the LED alternatives, we chose the proven OMM Odeco product, which was by far the best demonstrated, and with the inclusion of OMM in this package it made the choice fairly simple. Bolton Wanderers are happy to continue our long relationship with OMM, who will provide the Club with expertise in areas of service, game operation, and not least the creation of content for our sponsors and partners."

Howard Campion, OMM Group Commercial Director, added: "OMM are obviously very pleased to be installing the English Premier League's fourth LIVE AD LED system at Bolton Wanderers' Reebok Stadium.

"OMM have worked closely with the Club for a number of years and they continue to show why they are so successful on and off the field with this purchase. I know that the commercial team are very excited about the benefits that LIVE AD will bring to the Club and its sponsors and we look forward to the start of the new season."